Ragus Featured In Kennedy’s Confection

Aug 11 2014

Kennedy's Confection

 

With the media surrounding the sugar debate and transparency of the food supply chain becoming a must for consumers, the sugar market has once again proved itself to be a changeable one. Ben Eastick, Director of sugar and syrup specialists Ragus, talks to Kennedy’s about his certainty that sugar remains the gold standard sweetener for confectioners and bakers alike and how their company are staying afloat in such an unpredictable market.

Ben begins with the history of Ragus, saying, “in 1881, two brothers were invited by Abram Lyle to set up an analytical laboratory for their refinery. Charles and his brother John looked at the by-product of the refining process, which was a treacle like substance and they formulated the initial recipe for Lyle’s Golden Syrup, which is now the world’s oldest branded product.”

In 1928 Charles went on to start Ragus after seeing the growth in confectioners, bakers and brewers using specialist sugar products. “Fast forward to 1976 and you had one of our main competitors using cane sugar, another using beet sugar and us,” adds Ben, “since then we’ve been the only independent sugar manufacturer in the UK and we’ve grown significantly. We are now doing around 35% of the specialist sugar market in the UK.”

Ragus are able to customise to various demands and create endless types of speciality sugars and syrups. Their range comprises around 20 product streams including raw sugars, muscovado, soft brown sugars as well as golden syrups, refiner’s syrups, treacle, molasses and invert syrups. “Then you’ve got customised blends. Pharmaceutical companies will come to us to ask for sugar and glucose as a bulking agent for cough linctus, so we can also do sugar/glucose blends,” adds Ben. Main markets for Ragus include bakery, which comprises around 75% of their business, brewing is around 6%, confectionery between 6-8% and roughly 10% is other.

The company now has an annual turnover of over £20 million and this figure is growing. While the target is to increase by 5% year on year since their move to a new factory site two years ago, Ragus are actually looking at a 9-10% increase for 2014. Ben states, “in 2000 our turnover in tonnage was 19,600 tons, so we have increased 27.5% since then. We’ve been at the new factory for a couple of years, so you will really see the growth spurt starting to happen now, as the site is much more efficient.”

Aside from efficiency, there are various other reasons contributing to their unique position within the market. “In 2017 we effectively have an open market for beet sugar production and pricing, where as imports of cane sugar are still regulated by the European Union,” says Ben, “we don’t make white sugar. We batch process everything so we predetermine what raw material we are going to put in, meaning we’ll be less effected by the regulation compared with our main competitor.”

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Syrup production for the confectionery industry.

When discussing movements within the market, Ben examines the word “transparency” which is becoming increasingly prevalent in the confectionery and bakery industries. While suppliers need to be BRC approved and be able to run to ISO 9001, what is coming more to the fore is Sedex legislation for consumers to be more in the knowledge of food supply chains.

“That is something we’re working on, is transparency of our supply chain,” says Ben, “this kind of suits our business because, as mentioned, we batch process everything so we have full traceability. We sell our sugars and syrups as a premium product and give it a story. That’s what consumers want; less ingredients that are higher quality.”

Another trend within the sugar market is the role of sugar in obesity issues. When asking whether the negative press on sugar has affected Ragus as a business, Ben answers, “not at the moment. We saw this all before in the 70s and in the 80s as well. I will always say that sugar is a totally natural product. Unlike sweeteners, including natural fruit derived sweeteners, there are few chemicals used to extract sugar and if there are, they are not harmful, for example carbon or milk of lime.”

Ben goes on to say, “sugar has been around since the dawn of time, it is the gold standard sweetener. Not only is it used for sweetening, but also for colour development, flavour, bulkener and it kills bacteria. None of the alternatives can replicate all those functions. It’s all about moderation and education.”

While this is a market trend that Ragus are confident will not ultimately affect the future sales of their sugars, there are areas of turbulence that are important to keep an eye on. Ben says, “as a company we’re pretty reliant on raw sugars rather than white. At the moment raw sugar is not in our favour in terms of price. There is a hefty duty to pay
on sugar that comes into the European Union.”

However, to overcome issues such as pricing, the promotion of premium ingredients as well as consumer interest towards integrally sourced ingredients are tools for the future. “Ultimately we’ll adapt with the market,” says Ben, “but we’d prefer to use cane sugar because it’s a cleaner tasting product than beet.”

For the future of Ragus, company growth is the focus. On this topic, Ben states, “ultimately it depends on our main competitors and how they progress as a business. The blue chips have realised that they can have dual supply now that the market has opened up. The next stage would be the food industry using Ragus more as we are in a stable situation.”

Confectionery is also a growth area for Ragus. While this market comprises around 6-8% of their business, this is set to increase due to the ability to make treacle molasses. “Molasses is a very volatile product. It’s hard to handle, it’s dirty, it reacts with itself and can froth up, causing companies to be reluctant to handle it. Yet the confectionery industry needs a lot of it. Molasses is a relatively cheap product but it’s a complex process. We have the ability to complete this method and so that is a growth area for our business,” adds Ben.

Due to worldwide use and global sourcing, sugar is an interesting and constantly changing industry. While Ragus are looking to progress in confectionery, concurrently there are emerging markets that are of use to consider for the years to come. “Asia’s market is growing massively,” says Benjamin, “then there are the countries that manufacture it such as the largest producer Brazil, followed by India.” Therefore, not only is sugar influenced by factors such as politics and public awareness, but also of worldwide growth in Asia and South America.

Ben ends on a positive note, mentioning how the market, although at times can be tough, is an interesting and exciting one to be a part of. And with a new and more efficient factory, a 2014 growth that is higher than expected and a competitor with a situation that is becoming increasingly unsettled, Ragus are situated in a unique and exciting position within the sugar production industry.

www.kennedysconfection.com

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International Sugar Journal Visit Ragus

Feb 24 2014

The International Sugar Journal was first published in 1869 and today is the No.1 publication for the global sugar industry, providing producers, technologists, researchers, engineers and consultants with the most up-to-date industry developments as they happen. The journal reports on all aspects relating to sugar cane and beet manufacture, analysis, chemical, microbiology, instrumentation, environmental impact, biofuels, bio-renewables, economics, trade and legislation.

Ben Eastick & Avrind Chudasama

Ben Eastick & Avrind Chudasama. 

Ragus Marketing Director Ben Eastick welcomed the influential International Sugar Journal to the UK Production Facility.

Editor Avrind Chudasama commented:

It’s fascinating to see a new be-spoke refinery, a real British success story with a heritage in the industry that is most unique.

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Guadeloupe Special Crystal

May 01 2013

Harvesting of Ragus’ sugar in the Caribbean island of Guadeloupe is well under way. The island is the location for the recent BBC detective series Death in Paradise starring Ben Miller. Ragus act as consultants to improve processes to enable the production of distinctive special sugars as a premium alternative to conventional Demerara sugar.

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Inspecting cane fields & harvesting

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Gardel’s Director Alain Bazir with Ben Eastick

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Richard Livermore analysing the unique crystal formation

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Richard Livermore, Gardel’s Patrice Pedurand & Ben Eastick

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Process Manager Thomas Tafti is liking the taste

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Ben Eastick & Richard Livermore with 17,000 tonnes raw sugar

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Sugarmark Is Relaunched For 2013

Jan 02 2013


The International Sugarmark has moved into the 21st century. It has been relaunched in the UK with a face lift. Ragus Sugars has been the initial drivers with the mark appearing on their web site, publicity material and packaging.
The concept of the mark was developed by the Comité Européen des Fabricants de Sucre (CEFS) in the 1970s – a body representing major sugar producing countries and manufacturers worldwide. They devised a Sugarmark Design Competition open to professional and student designers in each of their member countries. The primary aim of the mark was for use on sugar packaging to underline that products carrying the logo were pure and organic. The CEFS rational was to combat the arrival of artificial sweeteners claiming to be more healthy – claims which have since proven unfounded.

The winner of the competition was UK designer Roger Simmons. Roger was then commissioned to produce the launch material and to support the usage of the mark worldwide. The Sugarmark continues to be used in 22 countries but with the passage of time it suffered some wear and tear.

The original Sugarmark design was based on a heaped spoonful of sugar – it was startlingly attractive. The simplicity of the design, its pure and unbroken lines has made it a world class piece of design, both memorable and eye catching.

Time has moved on and new medias and opportunities have developed. Given the proliferation of other logos and marks in today’s more aggressive world, Ben Eastick of Ragus contacted Roger Simmons to re-look at strengthening the mark and again exploit its positive qualities. Cleverly and without changing the mark in any way Roger introduced the pyramid ‘of sugar’ behind the existing mark. This enhances and reflects the pure shapes of the original design making it again fit for purpose.

The future of the Sugarmark has seen it reappear on Ragus products guaranteeing purity of their content. Ragus has also agreed to reinforce the marks usage across all its media material. The future is exciting with massive opportunities for the mark’s extended use on sugar derived products such as sugar derived ethanol or green petrols.

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JLS & Ragus! At The Bright Star Ball

Oct 20 2012

The Boparan Charitable Trust are a children’s charity based in the West Midlands.

The trust was formed in July 2009 by Antonio Boparan and works at grass roots level to provide financial support to disadvantaged children living within the UK.

To support the charity Ragus attended the Bright Star Ball, an exclusive Black tie event held at the prestigious Grosvenor Hotel in London

The younger members of the team were thrilled by UK Pop Stars JLS who headlined the live entertainment.

A great night out in support of a worthy cause.

To read more about the trust and the great work they do click here

Karen, James Eastick, Shelly & Richard Livermore

Karen, James Eastick, Shelly, and Richard Livermore.

Bright Star Ball

A birds eye view of the event.

Frank O'Kelly & Richard Livermore

Frank O’Kelly and Richard Livermore.

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The Men Who Made Us Fat

Jun 20 2012

If you haven’t seen this program on BBC 2, you should take the time to see it on the BBC iplayer. Annoyingly however the lines between High Fructose Corn Syrup and Sugar (sucrose) become blurred half way through the program which is not helpful to those seeking a healthy and balanced diet.
All things considered however the program confirms what Ragus has being saying.  Natural Pure Sugars are healthier than all the other available processed sweeteners and chemical sweetener replacements.

Simply put some sugars are converted to fat, some not. Fructose converts to fat and suppresses the action of a hormone called leptin which tells the brain when the fat cells have had enough carbohydrate.  A balanced natural diet containing natural sugars recognised by leptin tells the brain “I’ve had enough carbohydrate and I’m full”.
The message is clear. Pure sugar!

The Men Who Made Us Fat

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